GET MOTIVATED WITH MOTIVOTTER
SCOPE
Broadcast, Augmented Reality, Social, Digital, OOH, Print
PRESS
Ad Age, Clio Sports
Baylor Scott & White Health and the Dallas Stars teamed up to create an AR experience leveraging one of the biggest “stars” of the Stars, Jake Oettinger. As the team’s goalie, Oettinger always stays focused, motivated and determined, which makes him the perfect voice to inspire fans along their health journey
We developed a look-a-like Oettinger in the form of a mini-AR Jake. Only it isn’t actually Jake: It’s his inner voice which we named Motivotter, a combination of his nickname “Otter” and “motivation.” The experience allows users to place Motivotter on any surface, next to anything they’ve achieved or want to achieve. Like eating healthier, working out more, walking their dog—you name it, Motivotter is there celebrating your victories with cheers, back flips and a variety and dance moves.
CLIO SPORTS SHORTLIST
AUGMENTED REALITY
2023 Clio Sports Awards
CLio Sports shortlist
SOCIAL MEDIA INFLUENCER
2023 Clio Sports Awards
Gold Vega Digital Award
HEALTH WELLNESS SOCIAL MEDIA
2023 Vega Digital Awards
SILVER REGIONAL ADDY AWARD
INTEGRATED CAMPAIGN
2024 AAF District 13
SILVER NYX MARCOM AWARD
SOCIAL CONTENT
2023 NYX Marcom Awards
CASE STUDY
WE USED BROADCAST, OOH AND SOCIAL TO DRIVE FANS TO MOTIVOTTER.COM WHERE THEY COULD ACCESS THE FILTER.
At only 1/10th your size, he’s your biggest hype man.
95%
online fan positivity rating
+70MM
filter usage impressions
+2min
average time fans spent with filter