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Budweiser. The official beer of legendary moments.

SCOPE

Digital TV, Social


Weeks before the Houston Astros entered the playoffs in 2017, one of the most devastating hurricanes in American history ravaged south Texas, flooding the city with water and its people with fear.

We quickly responded by crafting a campaign that focused on the blood, sweat and tears it takes to earn your way into the record books and become a legend. We then continued the story into Opening Day the following year.

davey Best in show & gold awards

2018 DAVEY AWARDS

ADDY BRONZE AWARD

2018 AAF DALLAS

Agency: The Infinite Agency | Art Direction: Caleb Alba | Copy: Greg Overhuls, Jordan Spencer | Creative Direction: Tim McCarthy | Production: Maker Table | Animation: Jermaine Townsend

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