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GET MOTIVATED WITH MOTIVOTTER

SCOPE

Broadcast, Augmented Reality, Social, Digital, OOH, Print

PRESS

Ad Age, Clio Sports


Baylor Scott & White Health and the Dallas Stars teamed up to create an AR experience leveraging one of the biggest “stars” of the Stars, Jake Oettinger. As the team’s goalie, Oettinger always stays focused, motivated and determined, which makes him the perfect voice to inspire fans along their health journey

We developed a look-a-like Oettinger in the form of a mini-AR Jake. Only it isn’t actually Jake: It’s his inner voice which we named Motivotter, a combination of his nickname “Otter” and “motivation.” The experience allows users to place Motivotter on any surface, next to anything they’ve achieved or want to achieve. Like eating healthier, working out more, walking their dog—you name it, Motivotter is there celebrating your victories with cheers, back flips and a variety and dance moves.

CLIO SPORTS SHORTLIST

AUGMENTED REALITY
2023 Clio Sports Awards

CLio Sports shortlist

SOCIAL MEDIA INFLUENCER
2023 Clio Sports Awards

Gold Vega Digital Award

HEALTH WELLNESS SOCIAL MEDIA
2023 Vega Digital Awards

SILVER REGIONAL ADDY AWARD

INTEGRATED CAMPAIGN
2024 AAF District 13

SILVER NYX MARCOM AWARD

SOCIAL CONTENT
2023 NYX Marcom Awards

CASE STUDY

WE USED BROADCAST, OOH AND SOCIAL TO DRIVE FANS TO MOTIVOTTER.COM WHERE THEY COULD ACCESS THE FILTER.

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At only 1/10th your size, he’s your biggest hype man.

95%

online fan positivity rating

+70MM

filter usage impressions

+2min

average time fans spent with filter

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