DAK’S CLEATS FOR A CAUSE.
SCOPE
Video, Social, Nike Cleat Design
Every season, the NFL highlights players and the important causes they support through the My Cause My Cleats initiative. This year, Dallas Cowboys QB Dak Prescott teamed up with shoe designer Jake Danklefs of Dank & Co and Baylor Scott & White Health to shine a light on his Faith Fight Finish foundation and the early detection of cancer.
From the beginning, there was a special connection between Dak and shoe designer, Jake Danklefs, as both lost a parent to colon cancer. The final design beautifully represents Dak’s foundation and his mom’s love of Betty Boop to raise awareness for the cause.
GOLD ADAGE MODERN HEALTHCARE AWARD
SOCIAL MEDIA CAMPAIGN OF THE YEAR
ADAGE
GOLD REGIONAL ADDY AWARD
PUBLIC SERVICE ONLINE/INTERACTIVE CAMPAIGN
2023 AAF DISTRICT 10
Features and mentions
case study
in one night
+18MM
total impressions
1.1mm
social media impressions
135k
engagements
Agency: Launch Agency | Creative Directors: Brian Dedering, April Steinbach | Associate Creative Director: Caleb Alba | Producer: James Roderer | Directors: Andy Mahr, Ashton Rodgers | Production: Charlie Uniform Tango