BETTER BECAUSE
OF YOU.
SCOPE
Video, Social, OOH, Print, Digital
Every year the US News & World Report gives out awards to the best healthcare providers in the nation. And then the awarded hospitals plaster these accolades on every media placement across town, creating a sea of sameness in which no one gets noticed as every hospital puffs out their chest. To combat this, we decided to put a bold and joyful emphasis on the flourishing of Baylor Scott & White Health’s patients, the real recipient of healthcare’s success.
2 ADDY SILVER AWARDS
ILLUSTRATION SERIES // ANIMATED OOH
2023 AAF DALLAS
ADDY BRONZE AWARD
ANIMATION, SPECIAL EFFECTS & MOTION GRAPHICS
2023 AAF DALLAS
Agency: Launch | Associate Creative Director + Art Direction: Caleb Alba | Creative Directors: Brian Dedering, April Steinbach | Copy: Isaac Swedlow | Animation/3D: Cabeza Patata