We put customers in the driver’s seat of car buying.
SCOPE
Broadcast, Video, Social, OOH, Print, Digital
We launched a new brand campaign and organizational program that puts consumers in the driver’s seat and offers them a personalized car-buying or service experience.
As one of the top 40 dealership groups in the country, Baxter Auto Group operates 20 locations across Omaha and Lincoln, Nebraska, Kansas City, Kansas and Colorado Springs, Colorado. They looked to us to provide strategy and vision, which meant re-envisioning their entire brand.
Agency: Firehouse | Art Direction: Caleb Alba | Copy: Daniel Beaudoing | Creative Direction: Caleb Alba, Daniel Beaudoing, Jason Heatherly, Tripp Westbrook | Production + Post-Production: Republic | Social Animation: Caleb Alba
15%
Black Friday 2019 creative drove a 15% increase YOY in new car sales.
409%
Impressions increased 409% from Black Friday 2019 creative.
87%
Our 2020 creative drove a cost-per-sale metric of $78 per Baxter vehicle — 87% less than the national average.