2018 Rebrand –
In 2018, I led the rebrand of ZiegenBock's packaging, visual brand and digital content. I created social spots that celebrated what makes Texas great, while featuring ZiegenBock's new packaging and visual identity.
Agency: The Infinite Agency | Creative Director: Jason Heatherly | Art Director: Caleb Alba | Copywriter: Greg Overhuls | Illustrator: Elliot Park
ZiegenBock 2017 Social + Digital
In 2017, I led the repositioning of ZiegenBock's social media aesthetic by leveraging Instagram influencers. I organized content tours and sent photographers to dive bars, West Texas camping trips, bbq restaurants, and music venues to capture content in line with the repositioned brand look.