In 2018, I led the rebrand of ZiegenBock's packaging, visual brand and digital content. I created social spots that celebrated what makes Texas great, while featuring ZiegenBock's new packaging and visual identity.
I led the concepting of the art direction, packaging design and content creation. I worked with my copywriter to form brand messaging, and an illustrator for the packaging artwork.
Agency: The Infinite Agency
Creative Director: Jason Heatherly
Copywriter: Greg Overhuls
Ilustrator: Elliot Park
ZiegenBock 2017 Social + Digital
In 2017, I led the repositioning of ZiegenBock's social media aesthetic by leveraging Instagram influencers. I organized content tours and sent photographers to dive bars, West Texas camping trips, bbq restaurants, and music venues to capture content in line with the repositioned brand look.