Direction & Design
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Save Like A Hero

With less than 1% brand awareness, Synchrony Bank partnered with Marvel for the release of Captain America: Civil War to create Save Like A Hero.

 The campaign resulted in 15.5 million video views, $43 million in new customer deposits, and a 30% increase in brand awareness among millennials.

The campaign resulted in 15.5 million video views, $43 million in new customer deposits, and a 30% increase in brand awareness among millennials.

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I worked with my creative director to create the concept. I led the design execution for all digital elements and worked with Maker Studios for the production.

Agency: The Integer Group
Creative Director: David Motter
Copywriter: Jeff Richey
Video Production: Maker Studios