Direction & Design
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Save Like A Hero

With less than 1% brand awareness among Synchrony Bank’s target demographic, millennials, Synchrony needed to make a splash. We partnered with Marvel for the release of Captain America: Civil War to create Save Like A Hero. The campaign pulls from insights rooted in how millennials feel overwhelmed with saving their money. The idea contrasts how hard it is to be a Marvel super hero with how easy it is to save with Synchrony.


The campaign resulted in 15.5 million video views, $43 million in new customer deposits, and a 30% increase in brand awareness among millennials. It’s success created a launching pad for future Marvel partnerships. Save Like A Hero has since featured the releases of Marvel’s Dr. Strange, Guardians of the Galaxy Vol. 2 and The Avengers: Infinity War.


The video creative shows ordinary people watching the Captain America: Civil War trailer, only to be thrust into a situation to try and save the day.

:30 Spot

:30 Spot

:30 Spot


Print

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Landing Page

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Agency: The Integer Group | Art Director: Caleb Alba | Creative Director: David Motter | Copywriter: Jeff Richey