I created the concept and led the art direction of the spot, worked with the creative director to iron out the story and form, and a copywriter for the script.
Agency: The Infinite Agency
Creative Director: Jason Heatherly
Copywriter: Jordan Spencer
In addition to promoting friendship, Bud Light wanted to feature the quality of its product. I concepted, art directed and led the production of the OOH billboard campaign that highlight Bud Light's Houston and Los Angeles breweries and the friendship within their facilities.