Direction & Design
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Famous Among Friends

In 2017 Bud Light was running its friendship campaign while Miller Lite, its biggest competitor, was running a campaign that attacked Bud Light. This response spot was created to show that the biggest act of friendship is to befriend your enemy.
 

Social Spot –

I created the concept and led the art direction of the spot, worked with the creative director to iron out the story and form, and a copywriter for the script.

Agency: The Infinite Agency
Creative Director: Jason Heatherly
Copywriter: Jordan Spencer

 

Out-Of-Home Campaign

In addition to promoting friendship, Bud Light wanted to feature the quality of its product. I concepted, art directed and led the production of the OOH billboard campaign that highlight Bud Light's Houston and Los Angeles breweries and the friendship within their facilities.

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Agency: The Infinite Agency
Copywriter: Jordan Spencer
Photographer: Jonathan Zizzo & Adam Stewart