The video gained national attention for its ironic jab at Miller Lite for being only one calorie fewer. It targets that college, frat drinker who's making videos in his basement by day, and partying by night.
I created the concept and art direction, while working collaboratively with my copywriter and creative director to form the messaging and the production of the spot.
Agency: The Infinite Agency
Creative Director: Tim McCarthy
Art Director: Caleb Alba
Copywriter: Greg Overhuls