caleb.alba@gmail.com
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Leukemia & Lymphoma Society

2016 end-of-the-year giving campaign for the Leukemia & Lymphoma Society, which increased their annual giving total by 166%.

I worked with a writer to create the concept, craft the copy, and art directed the design and production of the campaign.

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 The project helps show the serious impact of blood cancer in more relatable ways, while touching on the strength needed to both fight cancer and donate towards the cause.

The project helps show the serious impact of blood cancer in more relatable ways, while touching on the strength needed to both fight cancer and donate towards the cause.

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