This was not a project that we received a brief for – the idea came to me while randomly driving to work one day. When I shared it with my CD, we knew we had to do it.
Agency: The Infinite Agency | Art Director: Caleb Alba | Creative Director: Jason Heatherly | Copywriter: Jordan Spencer
In addition to promoting friendship, Bud Light wanted to feature the quality of its product. I led this OOH billboard campaign that highlighted Bud Light's Houston and Los Angeles breweries and the friendship within their facilities.