CALEB ALBA
Art Direction & Design
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Famous Among Friends

In 2017 Bud Light was running its friendship campaign while Miller Lite, its biggest competitor, was running a campaign that attacked Bud Light. This response spot was created to show that the biggest act of friendship is to befriend your enemy.
 


Social Spot –

This was not a project that we received a brief for – the idea came to me while randomly driving to work one day. When I shared it with my CD, we knew we had to do it.

Agency: The Infinite Agency | Art Director: Caleb Alba | Creative Director: Jason Heatherly | Copywriter: Jordan Spencer


Out-Of-Home Campaign

In addition to promoting friendship, Bud Light wanted to feature the quality of its product. I led this OOH billboard campaign that highlighted Bud Light's Houston and Los Angeles breweries and the friendship within their facilities.

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Agency: The Infinite Agency | Art Director: Caleb Alba | Copywriter: Jordan Spencer | Photographer: Jonathan Zizzo & Adam Stewart