CALEB ALBA
Art Direction & Design
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Earned History

Weeks before Houston Astros entered the playoffs in 2017 one of the most devastating hurricanes in American history ravaged south Texas, flooding the city with water and its people with fear. We quickly responded by crafting a campaign that focused on the blood, sweat and tears it takes to earn your way into the record books and become a legend.


2017 World Series Spot –

2017 Playoff Spot –

Agency: The Infinite Agency | Art Director: Caleb Alba | Creative Director: Tim McCarthy | Copywriter: Greg Overhuls | Video Production: Maker Table


Spring Training 2018 Social Content

As a city, persevering through hurricane devastation is a great example of a legendary baseball story. Budweiser wanted to continue highlighting legendary baseball moments as baseball entered into spring training. We resurrected some of the game’s most iconic moments and told the stories through hand-drawn animation to lean into the history and legacy of the campaign.

Tino Martinez } Grand Slam

Mookie Wilson | Shoe Polish

Agency: The Infinite Agency | Art Director: Caleb Alba | Copywriter: Jordan Spencer | Illustrator: Jermaine Townsend


2018 Opening Day Spot –

To carry the momentum from the Astros' 2017 World Series Championship, Budweiser wanted to remind fans of the legendary partnership between beer and baseball as the next season ramped began.

2018 Opening Day content creation –

Agency: The Infinite Agency | Art Director: Caleb Alba | Creative Director: Tim McCarthy | Copywriter: Jordan Spencer | Video Production: Maker Table