Direction & Design

Earned History

Weeks before we were about to go into production for a playoff campaign with Budweiser and the Houston Astros we hit a roadblock – one of the most devastating hurricanes in American history ravaged south Texas, flooding the city with water and its people with fear. The story we told captured the grit and perseverance of Houston and its Astros’ earning history.

World Series Spot –

Playoff Spot –

Agency: The Infinite Agency | Art Director: Caleb Alba | Creative Director: Tim McCarthy | Copywriter: Greg Overhuls | Video Production: Maker Table

Spring Training 2018 Social Content

The Astros 2017 post-season campaign, persevering through a hurricane-stricken city was a great example of a legendary baseball story. Budweiser wanted to continue highlighting legendary baseball moments as baseball entered into spring training. We resurrected some of the game’s most iconic moments and told the stories through hand-drawn animation to lean into the history and legacy of the campaign.

Tino Martinez } Grand Slam

Mookie Wilson | Shoe Polish

Agency: The Infinite Agency | Art Director: Caleb Alba | Copywriter: Jordan Spencer | Illustrator: Jermaine Townsend