CALEB ALBA
Art Direction & Design
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Bedtime Stories

Most home owners have no idea what brand of HVAC they have, yet alone what each specific product does. Lennox wanted to communicate their services in a way even a child could understand, so we told their story how a child would listen: a storybook.

We created a series of animated fairytale videos about problems we can all relate to, from allergies to arguing over the thermostat. We cast real families to star as our characters, and we worked with an illustrator and animator to create three unique worlds.


The Sharing Spell

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We partnered with illustrator Brad Woodard to create three unique stories that featured Lennox products many homeowners might not be familiar with: a smart home thermostat, an air purifier and a zoning system. We brought the stories to life through animated videos and physical storybooks that Lennox uses to help communicate their complex products in a simple way.


Meet The Sneezers 

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The Magic House

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Agency: Firehouse | Art Director: Caleb Alba | Creative Director: Jason Heatherly | Copywriter: Mallory Ashcraft | Video Production: Equillateral Films