CALEB ALBA
Art Direction & Design
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A World Of Entertainment

How does the world's largest mobile provider transform into an entertainment company?

 I worked on the account during the acquisition of DirecTV and helped pioneer the visual integration of the two brands – The entertainment and the conduit.

I worked on the account during the acquisition of DirecTV and helped pioneer the visual integration of the two brands – The entertainment and the conduit.

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 Experiential print displays for AT&T new-product releases in store.

Experiential print displays for AT&T new-product releases in store.

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 Agency: The Integer Group Creative Director: David Motter Art Director:  Caleb Alba  Copywriter: Kyle Winker

Agency: The Integer Group
Creative Director: David Motter
Art Director: Caleb Alba
Copywriter: Kyle Winker