5miles had extremely low brand awareness among users of secondhand marketplace apps. We had a unique product, but needed to set ourselves a part from the rest. So we created a whole new brand tone for 5miles that was manifested through this campaign. We featured the product and brand benefits of using 5miles in a visual way that is memorable and realistic with what's actually possible to find on the app.
We custom built 6 scenes and created an entire 5miles world that's filled with quirky personalities and flavorful props. We made one large brand spot with scalability for short-form video content for preroll and bumpers. Each scene depicts the diversity of 5miles app users and highlights how the app can help them find just about anything one could ask for.